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Measurement Development Manager

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WHO IS GTB?
 

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business. GTB has 52 global offices and operates across 6 continents.

 
THE TEAM
 

The Platform group at GTB is responsible for architecting and enabling solutions that exist at the intersection of technology, data, and marketing.   We view technology not merely as a tool, but as an enabler of a brand’s essence.  Whether advertising campaigns, brand experiences, or innovative products, we build solutions that properly blend design, technology, and strategy.

 
THE OPPORTUNITY
 

Measurement Development Manager

 
Could this be you?
 

The Measurement Development Manager will support the progression in automation and implementation of JavaScript tags and analytics tagging plans. Working with website development teams to assist in automating analytics collection in event-based rule through optimized implementations. Tasks require an HTML developer current in modern web development practices including, JavaScript interaction design/implementation, HTML5, semantic markup, and Front-end frameworks

 
In this role you will…
  • Development and Automation

    • Innovate ideas and solutions for Analytics tracking for paid, owned, web properties

    • Research, design, and develop analytics proof-of-concepts to stay on top of new trends in technology

    • Evolve, enforce and evangelize code standards and help maintain a clean, consistent analytics implementation across global web properties

    • Build and maintain JavaScript codes needed for consistent analytics metrics collection

  • Solution Creation

    • Oversee alignment and creation of analytics plans for global website properties

    • Provide counsel to various agency departments and clients on how to plan, setup and architect metrics tagging to measure business goals/objectives

    • Recommend measures to improve efficiency and quality of measurement plans

    • Understand and identify patterns to consistent quality issues

  • Support & Communication

    • Ability to work with various teams and establish relationships outside of department

    • Provide guidance to web developers on implementation of website analytics

    • Assist the team in resolving issues, prioritization of tasks, and escalate as needed

    • Work with the team to adhere global standards

    • Present project specific implementations to team members as well as clients

  • Perform other duties and projects as assigned.

You have…
  • Business
    • Professional experience collaborating with design and development teams on large-scale projects

    • Experience in working with and presenting to clients

    • Strong verbal and written communication skills

    • Able to navigate challenging conversations

    • Capable of working under pressure and adhere to tight deadlines

    • Demonstrated ability to manage own time and work effectively

    • Able to prioritize projects for the team and self

    • Intellectual curiosity and determination

  • Technical
    • Proficient in JavaScript / jQuery

    • Proficient with Excel macros/pivot tables

    • Experience in JavaScript design patterns preferred

    • Knowledge in XML programming skills a plus

    • Knowledge of Tag Management Software a plus

    • Knowledge of Adobe Analytics and/or other website analytics software a plus

    • Knowledge of the Adobe Experience Cloud a plus

    • Knowledge of Regex is a plus

  • 3+ years of development, implementation or relevant experience required as it relates to JavaScript and XML and other related interactive technologies.

  • A Bachelor’s degree or equivalent experience preferred.

  • The physical and mental requirements to meet the above listed job responsibilities.

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

 

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.


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